REESE'S Big Cup with Potato Chips

COMING 11/12/21!

REESE'S Big Cup with Potato Chips

It’s the latest offering for the REESE'S stuffed line that now includes one of America's favorite salty treats inside a tasty REESE'S Big Cup, perfect for consumer snacking occasions.

REESE’S is expanding the stuffed platform to include Potato
Chips – America’s favorite salty snack.
Buyer Overlap

THERE IS A HUGE AUDIENCE

– the vast majority of Americans are buyers of both salty snacks and confection

Graph depicting the percent of REESE'S Cravings by Daypart

The Big Cup platform helps
REESE’S win during peak
afternoon cravings

Platform devices collage

Media support plan to grow upon
4.6 BILLION IMPRESSIONS
from year one of the REESE’S
Stuffed platform