REESES Milk Chocolate Peanut Butter Cups Super King

NEW SIZE!

REESE'S Milk Chocolate Peanut Butter Cups

The classic cups are now available in a consumer-demanded size perfect for satisfying and sharing.

Introducing REESE’S SUPER KING size – a new, larger
impulse packtype that will delight consumers.

REESE’S  package size comparisons 2 cups 4 cups 6 cups

REESE’S SUPER KING size is more of the same candy shoppers love! Enough to satisfy and share with others.

Sales on bigger items are outpacing smaller items

Retail trends within chocolate and adjacent categories show consumer upsizing

Strong Marketing Support

Strong Marketing Support

• REESE’S Earned and PR Support
• Social and Digital Media Support
• In-Store Merchandising