RETAIL INSIGHTS
DRIVE SALES WITH SECOND HALF 2021 OPTIMIZED PLANOGRAMS
Arrange your aisles to be in sync with shopper behavior—and capture more sales.
Planograms to Optimize Your "Strike Zone"
Planograms are based number of shelves and aisle length for HersheySolutions.com members
8 Shelf Planograms
9 Shelf Planograms
This component is used to display similar products together to cross-sell
10 Shelf Planograms
Maximize Your Merchandising
Target red high-traffic areas with candy displays.
Candy displays outside the candy aisle capture 1/3 of category shoppers.
Source: Videomining
The Primary Aisle Is Prime Territory
59% of candy purchases are made in the primary aisle.
Time Flies—Smart Merchandising Makes The Most Of It
Shoppers spend just 31 seconds in the primary aisle.
SWEET & SALTY INSIGHTS
Consumer Interaction With Snacks Is Evolving
90% of consumers snack multiple times throughout the day.
Put Sweet & Salty Items In The Salty Snack Aisle
Sweet & Salty
Is The Favored Treat
Set Your Shelves From Sweet To Salty
Starting with sweet items placed closest to the register, your planogram should flow from sweet to salty.
HOW WELL DO YOU KNOW YOUR SHOPPERS?
Your Shoppers
Keep your store up-to-date by keeping up with demographic trends.
Who’s shopping today?
Convenience Gets Them To Your Store
Smart merchandising will help you make the most of their short time there.
